Dealer Design Guild
Invest in designer excellence.
Elevate team performance.
Transform your business.
We deliver professional development programs that build high-performing design teams, delight clients, and position your dealership as the partner of choice.
Our four programs are cohort-based experiences that combine self-directed learning with regularly scheduled group calls, creating a supportive environment for growth and connection. Designed for dealer designers everywhere, with manufacturer-agnostic content, participants come together to learn, share real-world insights, and build skills that advance their careers.
Empowering dealer designers through tailored education, a vibrant professional community, and consulting services that advance individual careers and enhance dealer-wide performance.
"I’ve had the privilege of working closely with Lori and Galen, they are true industry leaders and advocates for the dealer designer community. Their commitment to development and career growth has shaped my leadership journey and positively impacted the designers on my team. They intentionally build both capability and confidence. What sets them apart is their focus on strong foundational contract furniture knowledge grounded in real-world experience. They empower designers to move beyond a CAD specifier role and partner with Sales as one unified team, stepping into strategic, trusted advisor roles within their dealerships. Through our committee work, I’ve seen them challenge the status quo, break down barriers, and simplify processes to create clearer growth paths for designers. Lori and Galen are not just advocates for professional growth, they are catalysts for transformation, and I wholeheartedly support the mission they lead."
Lisa M.
Director of Dealer Experience
"“I have had the incredible pleasure to have worked with both Lori and Galen for years and have seen first-hand, each of them apply their work for Dealer Design Teams, including seeing the unsurpassed outcomes of their professional experience. Their backgrounds, education, and application of what they bring to the industry is valued and transformative. Whether you’re growing a new Design Team or expanding the knowledge base of your veteran Designers, Lori and Galen are highly skilled and passionate to support your needs!”"
Eric G.
Vice President of Global Sales
"I've been fortunate to collaborate with Lori and Galen as both teammates and peers. Their expertise and enthusiasm for design, process, and leadership are truly unmatched."
Russ M.
Director, Distribution Channel
"Working with the Dealer Design Guild founders felt like a masterclass in adult learning. They bring rare range and deep expertise in adult learning theory combined with calm, empathetic coaching that creates clarity, alignment, and real retention. I credit them with shaping how I design for application and motivating me to champion AI adoption as a modern best practice. Their perspective is consistently current, practical, and grounded in what’s coming next."
Paul R.
Market Experience Lead
"Finding people who truly understand the complexity of the design industry and know how to develop talent within it is rare. Galen and Lori are that. They have a deep understanding of the dealer designer and how the creative, operational, strategic, and technology layers work together to build strong design teams. They've led through significant industry change and understand the realities designers face each day. What makes them especially effective is that they are thoughtful about how designers grow and build development experiences that are practical and grounded in real-world complexity. For any team or organization looking to meaningfully invest in their design talent, Lori and Galen bring a powerful combination of industry depth and professional learning & development expertise to make that growth stick. "
